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SmokeGuard Inexpensive Graphics

Trade shows cost a lot to exhibit in. Most of the larger established venues such as AIA (American Institute of Architects), require an exhibitor to reserve their spots and put down their non-refundable deposit up to a year in advance. When national crisis’ hit us such as the what we recently experienced with the housing crash, we have to tighten our marketing budgets. This was the case for SmokeGuard. They wanted to cut back on how much they spent for that particular year, but didn’t want to pull out entirely. They approached us with the question, how can we show up in a respectable fashion, without spending a lot of money? Utilizing some smart color branding and inexpensive graphic solutions, we were able to create an environment that allowed them to brand and message, without spending a ton on booth properties and trade show signs.