Road Rash! The Dangers of Freight Damage in Trade Show Marketing, Part One
Road Rash! The beating our tradeshow freight takes from the VanLines and General Show Contractors is substantial. While management of the companies responsible for your freight may be concerned with the safe arrival to your booth space, the workers actually handling your crates may not. Freight damage is unfortunately an
3 Unprofessional Habits That Will Hurt Your Brand at a Trade Show
No matter what industry you are in, odds are there is at least one trade show your business could benefit from taking part in. Building, designing and setting up your trade show booth is what we do at TideLine Design. We help you in every aspect of the trade show
How to Drive Traffic to Your Exhibit at the Trade Show
There’s always a section of trade show floors that is hard to get people to come to. Maybe your spot is in the back corner or your small booth has been overshadowed by a larger, eye-catching booth in your area of the tradeshow floor. The success of your brand at
To Maximize Audience Engagement, Get Creative With Your Tradeshow Booth
The tradeshow floor can be a downright jungle. Every company is vying for visitors’ attention, showing their flashiest products under with bright lights and big signage. The International Association of Chiefs of Police (IACP) Conference is no different. Booths there display helicopters, firearms, tactical equipment and video surveillance solutions, among
How Three Phone Calls Built a Custom Tradeshow Island Exhibit
Three phone calls. That’s all it took for Kount’s new custom tradeshow Island Exhibit to get done. When their management team was preparing for the CNP Expo in San Francisco, Kount wanted to take their exhibit in a new direction. With a big vision and short timeframe, they turned to
Focused Marketing
BITwave is a high-tech R&D company specializing in the design and development of digital signal processing (DSP) products and DSP algorithms for real-time adaptive acoustic echo cancellation, multi-channel audio signal processing, speech recognition, microphone array, and more. Download the BITwave Case Study Challenge After years of exhibiting with bannerstand systems,
Do You Want To Enjoy Trade Shows Again?
Remember your first trade show? A recent promotion put you in the hot seat. Now you have to order new graphics or booth properties, fill out the paperwork for shipping, drayage, material handling, electrical, union labor, get your plane tickets, and book your hotel room. Maybe this is the first
If it works, don’t fix it! …or just clean it up a little bit.
Pets Global, Inc is an independent holistic wellness company founded on a passion for animal welfare. As avid pet owners, they understand the mutual bond that exists between people and their animal companions, and it’s this connection that drives them to research and produce the highest quality, Physiologically Tuned™ recipes
Trade Show Hurricane
We understand the need for trade show marketing collateral (printed material). After all, you are at these shows to brand, sell, and inform and what better way to do so than to get someone to read about your company. Our opinion of print is that it is an archaic means
Sawtooth Outdoor Products – Budget Booth Turned Big Business
Dan Ady, founder of Sawtooth Outdoor Products, a small business located here in the Treasure Valley reached out to us to design a booth for the upcoming ATA show. Dan currently holds several patents but was wanting to market his most recent, and very creative product… the Serveless Peep It.
Black Box VR CES 2018 Best Startup and Innovation Awards Honoree
Black Box VR, a pioneer in virtual reality fitness, has been named a CES 2018 Innovation Awards Honoree AND Best Startup 2018 for its innovative resistance-based virtual reality fitness experience. The Black Box VR studio has developed the world’s first fully automated cable resistance machine that integrates virtual reality hardware
High Quality Photos, High Quality Service
One challenge that we face regularly in the Trade Show design and build business is having to work around designing with low resolution photos. Companies will often come to us with what appears to be a quality resolution photo, but what happens when that photo is blown up to fill
All Signs Point to Tideline
Some may ask, what is the value of a clear and well designed sign? Well, picture yourself driving down a highway that lacks any form of signage. No exit signs, no directional signs, no mile markers, etc. Now, imagine that there are signs, but there are extra graphics and unnecessary
Brand v.s. Olympic Gold Medalist
The J.R. Simplot Company is one of the largest privately-held food and agribusiness companies in the nation, though at heart they’re as small as a single farmer. Simplot pioneers innovations in plant nutrition and food processing, researches new ways to feed animals and sustain ecosystems, and strives to feed a
Blaklader’s “Steel” I-beam Trade Show Display
Blaklader has been making professional workwear since 1959. Today Blaklader is one of Sweden’s leading producers of heavy working clothes. Functionality, Durability and Design – Blaklader garments are not designed as leisure wear or bar apparel. Their products are designed for one thing and one thing only, WORK! If those
Creative Juices Drying Up? It’s OK! Help Has Arrived!
Being a creative agency can be difficult. Especially when you’re trying to force creativity…it’s either there or it’s not. As marketing communications professionals we can’t afford an off day when it comes to creativity. As a business owner, neither can you! Here are a few ideas to help knock down
Running Behind for Your Annual Trade Show? Hire a Team of Professionals to Help!
Your annual trade show is just a few months away and you told yourself after last year’s show that you would make a serious impression this year. You had big plans for this year’s show, including a new custom exhibit that showcases what your business is all about. You’re 90
Realized ROI and Increased Booth Traffic
Lotus Vaping Technologies is a company committed to providing you with the best-tasting electronic cigarettes and e-juice on the market today. Their friendly, knowledgeable, and professional sales and support team is excited about their products and committed to providing clients with world-class service. They are 100% committed to exceeding customers’
3 Questions to Answer Before Buying Your Trade Show Exhibit
So you’ve decided to up your game and invest in a professionally designed trade show exhibit! That’s great news! Before you spend the money, take some time and really think about what you want to achieve. This is not a decision to be taken lightly. Thousands of people will see
Are you ready for your next Trade Show? Really ready?
You’ve put the work in! You’ve booked your travel, paid for your booth space, and have your “good clothes” packed and ready to dazzle the crowd. But are you really ready for your next trade show? Each time you participate in a trade show you have a wonderful opportunity to