Event and trade show fundamentals can be transferred from one industry to another. When we discover a winning formula within an industry, chances are that it will be a winning formula for other companies within a similar industry. This certainly was the case for Martha. We originally had the opportunity to work with her several years ago when she was employed with Grower’s Direct. At that time, the task was to design a display that was extremely budget conscious and easy to setup, yet impactful. We chose one of our import lines (GenTube) as the solution. In this case, the design and print would be more import than the quality of the hardware. Our graphic designers utilized imagery representing the walnut industry. By creatively presenting the nut, we added visual intrigue and flair to the design. The layout was a success, even earning a 2nd place best-in-show.
One of Martha’s initial tasks with her new company, FreshPoint, was to outfit and update their current exhibit program. While she potentially had much larger budget to work with, both Martha and I felt that we should repeat the product and configuration success she experienced at Grower’s Direct. We made some slight modifications to the design of the floor-standing, back-wall display, changing the curve orientation from concave (left to right, half-moon) to a concave shape (top to bottom, wave). Additionally, we produced printed covers for the tables that were “form-fitted” in order to prevent them from flapping in the wind. We accented the space with a banner stand that can be changed out depending the season, product, or featured crop.
“I’ve used Tideline Designs twice now (for two different companies) and each time they’ve knocked it out of the park. Their line of stretch fabric back drops is amazingly easy to set up, best of all you can change the back drop at any time to create a completely different look. Everyone always comments on the clever conversion of the carry case into a podium. I will continue to use them as projects come up and will continue to highly recommend them to others.”
–Martha E. González, Marketing Coordinator, FreshPoint